Rally Round

November 30th, 2017
Rally Round
Oscar Matthews is not only the new brewmaster for the soon to be launched Uraidla Brewery, he is also a rally driver who will compete in the upcoming Adelaide Rally.

Over 260 rally cars will be winding their way through the Hills as part of the Rally being held from December, 7-9.

Uraidla especially will be on display, with a street party being held there on day three of the event.
This is perfect for Oscar, as it’s a great chance to promote the new brewery.

“We are in the process of building it, the rally will give us a chance to spread the word and start to get the brand out there,” Oscar said.

“People will see where it is going to be and what it is going to look like.

“It’s a really exciting time – we are keen to showcase Hills made beer in Uraidla and we are starting to develop a community with places like Mismatch and Prancing Pony opening, the Hills is becoming a hub for craft beer.”

While there is no launch date for the brewery yet, they are hoping to pour their first two beers at the Stirling Fringe and have beer available at the Tour Down Under next year.

Rally car driving has always been a hobby for Oscar with brewing being his main focus.

He has spent the last 12 months in California working at a brand new production factory and learning from experienced brewers.

“I was amongst a wealth of knowledge and the brewery was great to learn from, it was a great way to bring my skills up to scratch for Uraidla.”

Having not raced much lately due to his time overseas, Oscar is keen to get back into the car at the rally.

“I’m really looking forward to it, it’s great to drive through the Hills and use the cars properly on closed roads.”

On Saturday, December 9, the cars will go through Norton Summit, Basket Range and Piccadilly Valley, stopping in Uraidla twice for a street party in the new look main street.

Cars will be going through Uraidla every 30 seconds from 11.30am up until 3.30pm, with the competing rally cars on display when they stop for lunch.

They will be alongside recently released cars from manufacturers such as Ferrari, Mercedes, Aston Martin and McLaren, giving spectators a chance to get close to the cars and drivers.

New traders along the main street including the Uraidla Hotel, the Uraidla Republic bakery and cafe and Lost in the Forest will be catering for those at the street party.

Tim Possingham, Event Director of Adelaide Motorsport Festival, said that one of the key objectives of the event was to deliver economic benefit to regions and that Uraidla is deserving of that.

“Uraidla has come on really strong in the last few years, the new developments now make it a destination,” Tim said.

“It’s a great place to introduce people to, and get people up from the plains to the Hills to spend money.”

The rally will showcase Uraidla to not only a national free-to-air television audience, but also international and interstate visitors.

“Over 100 people new to Adelaide will be exposed to Uraidla and the surrounding towns, and after how invested people have been in the street it is worthy of bringing people from abroad to the area,” Tim said.

“It’s a good story to tell what has happened in Uraidla in the last few years, the facelift it’s had and the vibrancy that’s happening now.

“We think it’s a good representation of what is in the Adelaide Hills.”

Julie Peter is one of those heavily invested in the main street, as the owner of the renovated Uraidla Hotel.

The hotel is also involved in the rally, not only catering for the spectators but also the hundreds of drivers during their lunch stop.

“It is going to be one of our busiest days, with the hotel feeding the drivers,” Julie said.

“There are already quite a few bookings for lunch and dinner, and our van will be out on the street doing sliders,” Julie said.

“The new Republic cafe will be right in the middle of it all and will have pies, pasties, croissants, toasties and coffee for spectators.

“We are very excited, these events are fantastic for Uraidla and the rally with the Tour Down Under is putting us on the world map.”

The cars will also being going through the Hills on day one, driving along Old Norton Summit Road, and going through Ironbank and Stirling.

For more information about the event, head to http://www.adelaidemotorsportfestival.com.au/entrants/adelaide-rally.

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