Waste Not

January 19th, 2018
Waste Not
Sophie Rose was 11 years old when her grandmother introduced her to her family’s vintage collection and since then, she’s been on a journey that would make any fashion lover jealous.

That journey led her to the opening of her new store, Little Ms Waste-Not, six weeks ago in Nairne.

The store is a celebration of past and present, and carries just about every vintage item you can think of.

“We specialise in vintage clothing and also pre-loved designer labels,” Sophie said.
“We carry jewelery, clutches, cosmetics, shoes—we try to keep things local and very much applicable to vintage clothing.

“We carry men’s clothing as well.”

Little Ms Waste-Not also carries designer labels from Kookai to Gucci, all at affordable prices.

“I have a couple of sellers in Adelaide who I get designer brands from,” Sophie said.

“Our vintage clothes, on the other hand, usually come from people—grandparents or mothers who are cleaning out their attics and homes,” she said.

“I think at the moment our most expensive item is a 1950s evening dress which is $150. It’s from 1952 and beautifully made of silk,” Sophie said.

If there’s a particular era or style you love, Little Ms Waste-Not has you covered.

“With vintage items, we go from the 1920s up to the 1980s,” explained Sophie.

A wedding dress featured in the store from the 1920s is now around 90 years old, which Sophie credits to the differences in the way items were made back then – meaning they’ve been able to stand the test of time.

“Items weren’t mass produced,” Sophie noted. “So many people would see clothes in department store and get fitted to them.”

“There’s nothing wrong with mass production, but I don’t think all dresses made today would last 80 years,” she said.

Sophie herself became more serious about her love of vintage when she was 17.

“My grandmother gave me my great grandmother’s crystals and I’ve still got them today. It got me really interested in the past and what people wore,” Sophie said.

“I have a couple of favourite eras. 1940s through 1950s is my favourite. I especially love the structure and clothing of the 40s and the way the clothes are put together.”

Little Ms Waste-Not aims to be “a store that adores making people feel fantastic”—something their customers love.

“Women are so hard on themselves and their bodies,” Sophie said. “My daughter and I made a pact that we’d never be fake with people trying items on. With vintage clothing, it’s so important to feel comfortable because then you feel confident.

“We have a lot of customers who have told us that they love the fact that once they try items on, we’ll go ‘yay’ or ‘nay’.”

Sophie’s daughter, Lili, helps her out in the store—and while Sophie’s favourite era is the 40s and 50s, Lili is a lover for all things 1960s and 1970s.

“My favourite decades would be the 60s and 70s,” Lili explained.

“I love the variety of style and colour at the time, especially knowing all the changes that were happening in society around then. My daughter has better pieces than I have!” Sophie said.

As far as mother and daughter duos go, this collaboration is unique.

“Customers don’t actually realise we’re mother and daughter most of the time,” Sophie said.
“We don’t stop laughing—we have a ball working together.”

For Lili, considering the history behind a particular piece is all a part of the joy of vintage shopping.

“For me, when I wear vintage clothing I think about who had this outfit and what they did with it. Especially because lots of the time we get clothing that’s vintage but handmade.”

“It’s a bit different,” she added.

Customer Kate agreed, saying that the service provided by Little Ms Waste-Not was what made it stand out.

“I recently moved from Sydney back to Adelaide, and through the power of Facebook I came across the store,” Kate said.

“I just fell in love with the store. My style is a bit left of centre, quirky and different, and I try to live by a reuse and recycle philosophy so I love that a piece of clothing can have a second story,” she explained.

“I feel like Alice in Wonderland when I go into their shop and they give honest feedback, which is invaluable.”

“You’re always greeted with a smile,” Kate added.

A feature of the store is its unique indoor garden, which Sophie explained is available for community use—for free.

“Later in the year we’re planning on working with a few locals about doing some workshops—jewelery making and others. We want to start putting some really fun events on for locals,” Sophie said.

If you’re after a truly special outfit, give Little Ms Waste-Not a go.

“Vintage clothing has gotten more popular. It’s like a cycle—the seven year itch,” Sophie said.

“It’s breaking people out of their comfort zone. Once you actually see someone put a dress on, you see them change,” said Sophie.

“We’re the only vintage store in the Adelaide Hills,” she added.

“Come in and do some dress-ups!”

Vintage shoppers rejoice: Little Ms Waste-Not is open Tuesday–Sunday at 68 Old Princes Highway, Nairne. Visit ‘Little Ms Waste-Not’ on Facebook or Instagram for more information.

Back  Back

The Weekender Herald

The Weekender Herald aims to provide the best print medium for our clients to achieve the maximum exposure for their messages to our readers and their potential clients within our targeted area.

The Weekender Herald is an independent, innovative, good-news paper serving the Adelaide Hills and Mt Barker council areas. Founded in 1992, the paper is the leader in providing up-to-date, relevant lifestyle content. It seeks to maximise its appeal and relevance to readers and consumers on behalf of its advertisters.